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Privacy Policy

This Privacy Policy describes how Pepe Road Guide (“we”, “us”, “our”), operating at pepe-road.uk, collects, uses, stores, and protects personal data when you visit our website, contact us by email, or otherwise interact with our content about the Pepe Road crash game by InOut Games.

We are committed to handling personal information responsibly and in line with applicable data protection law in the United Kingdom, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before using the site or sending us personal data.

1. Who We Are

The data controller responsible for your personal data is:

Pepe Road Guide
27 Red Lion Street
London WC1R 4PS
United Kingdom
Email: [email protected]

We publish independent informational content about the Pepe Road game. We are not InOut Games and we do not operate gambling services, process player wagers, or manage casino accounts.

2. Personal Data We Collect

Depending on how you use our website, we may collect and process the following categories of personal data:

  • Identity and contact data: name and email address when you contact us
  • Communication data: the content of messages you send, including corrections or feedback about our guides
  • Technical data: IP address, browser type, operating system, device type, and referring URL
  • Usage data: pages viewed, time spent on pages, and general interaction patterns collected through analytics tools where enabled
  • Cookie data: identifiers stored on your device through cookies or similar technologies, as described in Section 10

We do not require you to create an account to read our content. We do not collect payment card details, gambling transaction history, or operator login credentials through this website.

3. How We Collect Personal Data

We obtain personal data when you visit our site, when your browser automatically shares technical information with our servers, when you email us, and when cookies or analytics tools record usage information. We do not buy personal data lists and we do not collect data from children knowingly.

4. Purposes and Legal Bases for Processing

We process personal data only where we have a lawful basis under UK GDPR. The main purposes and legal bases are:

  • Operating and securing the website — legitimate interests in running a functional, safe informational site
  • Responding to enquiries and corrections — legitimate interests in communicating with readers, or steps taken at your request
  • Improving content and site performance — legitimate interests in understanding how visitors use our guides
  • Complying with legal obligations — where required by applicable law or valid requests from authorities
  • Analytics and non-essential cookies — consent where required under UK privacy rules

Where we rely on legitimate interests, we balance those interests against your rights and only process data in ways you would reasonably expect when visiting an informational gaming guide.

5. How We Use Personal Data

Personal data is used to deliver website content, reply to emails, fix reported inaccuracies, monitor security, analyse aggregated traffic patterns, and maintain records where legally required. We do not use personal data to make automated decisions that produce legal or similarly significant effects.

We may create anonymised or aggregated statistics from usage data. Information that cannot reasonably identify you is not treated as personal data under UK GDPR.

6. Sharing Personal Data

We do not sell your personal data. We may share it with trusted service providers who assist us in operating the website, such as hosting providers, email services, security tools, and analytics platforms. These providers process data only on our instructions and under appropriate contractual safeguards.

We may also disclose personal data where required by law, court order, or regulatory request, or where necessary to establish, exercise, or defend legal claims.

If data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, such as UK adequacy regulations, standard contractual clauses, or other approved transfer mechanisms.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy. Email correspondence is typically kept for a limited period unless a longer retention period is required for legal, security, or dispute-resolution reasons. Server logs and analytics data are retained according to our internal schedules and then deleted or anonymised.

8. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss, or destruction. These measures include access controls, secure hosting, and staff awareness of data handling practices. No internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Under UK data protection law, you have the following rights in relation to your personal data, subject to applicable exceptions:

  • Right of access — to request a copy of the personal data we hold about you
  • Right to rectification — to request correction of inaccurate or incomplete data
  • Right to erasure — to request deletion in certain circumstances
  • Right to restrict processing — to limit how we use your data in specific situations
  • Right to data portability — to receive certain data in a structured, commonly used format
  • Right to object — to object to processing based on legitimate interests or for direct marketing
  • Rights related to automated decision-making — where applicable

To exercise any of these rights, email [email protected]. We may need to verify your identity before responding. We aim to reply within one month, as required by law.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential functionality, remember preferences, measure traffic, and improve performance. Cookies are small text files stored on your device when you visit a site. You can manage cookies through your browser settings. Blocking some cookies may affect how certain features work. Where non-essential cookies require consent under UK law, we will request that consent before placing them.

11. Third-Party Platforms and External Games

Our guides describe Pepe Road, a game made by InOut Games and offered through third-party licensed operators. Those external platforms have their own privacy policies and data practices. We are not responsible for how operators, game providers, or app stores handle your data once you leave pepe-road.uk or open a hosted game session elsewhere.

12. Children

Our website is intended for adults aged 18 and over. Gambling-related content is not directed at minors, and we do not knowingly collect personal data from anyone under 18. If you believe we have received data relating to a child, contact us and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. The “Last updated” date at the top indicates when the policy was last revised. We encourage you to review this page periodically. Where changes are material, we will take reasonable steps to bring them to your attention.

14. Complaints

If you are concerned about how we handle your personal data, contact [email protected] first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. Further information is available at ico.org.uk.

Thank you for trusting Pepe Road Guide with your information. We aim to keep our data practices as clear and straightforward as the game mechanics we write about.